About MerchLab

MerchLab helps small, creative businesses feel more confident running their online shops. Based in Cleveland, MerchLab supports brands on Shopify with merchandising, site updates, marketing planning, and strategy — all delivered in a clear, collaborative, and easy-to-manage way.

MerchLab offers the flexibility to create your own package, so you can pair merchandising, marketing, Shopify, and other services based exactly on your needs. This way, you only pay for the support that truly fits your business.

The goal is to help you stay organized, show up consistently, and make your online store feel aligned with your brand — without the overwhelm.

Whether you’re just starting out or looking to refresh your existing store, MerchLab is here to provide thoughtful, customized support every step of the way.